Over recent years, internet has evolved into a social media centric platform and facebok is among the social media pioneers and top shareholders. Advertisers are using facebook advertising for several reasons including:
- increase page likes
- Product Promotions
- Increase Followers
- Brand awareness
- Product Sales
- website visitors
Now why is facebook so successful at this? The answer is simple. it offers targeting not only based on location but also ages, genders, roles and other social profiling parameters narrowing your target audience minimizing cash spill and optimizing results better then others.